Enco Products Limited, a division of Grace Foods UK Ltd., market leader in the UK’s fast-growing Caribbean food and drink sector, is offering retailers the opportunity to generate incremental profits from the snacks fixture with its new range of sweet and savoury Exotic Chips.

The move heralds the arrival of Enco Products in the UK’s mainstream snacking market.

Comprising three 85g exotic snacks - Green Banana Chips, Plantain Chips and Sweet Plantain Chips – Enco is targeting the new range at consumers looking for a delicious, tasty alternative to traditional savoury snacks.

“While the UK bagged snacks market remains dominated by traditional ‘crisps, snacks and nuts’, real growth is coming from innovation and NPD, driven by continued consumer desire for new taste experiences”, says Enco Products’ Commercial Director George Phillips.

“Our Exotic Chips range enables consumers to experience something new as well as offering retailers an incremental profit opportunity over and above their core bagged snacks range”

Enco is backing the new range, all gluten free and suitable for vegetarians, with national sampling and PR activity targeted at women’s interest titles.

Each of the three products is packed in shelf-ready outers of 12, with an rrp of 79p.