Enco Foods, the wholly-owned subsidiary of Grace Foods UK, is launching its biggest ever consumer marketing campaign this summer to extend the true taste of the Caribbean throughout the UK soft drinks market.

The UK’s leading supplier of Caribbean food and drink, Enco Foods is backing its two leading soft drinks brand, Tropical Rhythms and Grace Ginger Beer, with a heavyweight sampling and promotional programme.

“We are capitalizing on the rapidly growing consumer interest in food and drink with Caribbean origins. Consumers are broadening their horizons and looking for new taste experiences such as those that Caribbean drinks provide, says Enco Foods Category Manager Andy Nicholls. “

“This will help us in our drive to broaden demand for Tropical Rhythms and Grace Ginger Beer significantly beyond its Caribbean heartland into the mainstream market.”

The company has already embarked on a national sampling programme which has resulted in stores selling out of Tropical Rhythms, highlighting the appeal of the zesty range of Caribbean fruit and vegetable blends as a refreshing, thirst quenching drink. The Tropical Rhythms range is available in 475ml bottles.

“Part of the appeal of Tropical Rhythms is its versatility,” adds Andy Nicholls. “In addition to being delicious served chilled, many consumers are using the brand as a mixer with both alcoholic and non-alcoholic drinks.”

Enco Foods will also be supporting Grace Ginger Beer, made with real root ginger, throughout the summer. It is available in 330ml cans and 275ml bottles.

The focus will be on sampling and promoting the refreshing drink at major summer events, targeting consumers looking for a tasty alternative to traditional UK carbonates.

Enco will also be highlighting the natural goodness of both Grace Ginger Beer and Tropical Rhythms, focusing on the use of natural ingredients in both products.